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contactm
Jun 20, 20243 min read
Response Data is (even) Bigger Data
I'm Ari Ginsberg, and I'm here to share with you a journey that spans three decades, filled with insights, innovations, and above all,...
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contactm
Jan 5, 20232 min read
Direct Mail & the COVID-19 Market
Ari Ginsberg CEO Contact Marketing Inc While most US consumers are learning, working and yes, shopping from home, I want to discuss the...
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contactm
Jan 5, 20232 min read
Direct Mailers to bring Financial Stability to the COVID19 market
Ari Ginsberg CEO Contact Marketing Inc. Consumer Financial marketers, specifically those with a diverse product-line of Loans, Credits...
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contactm
Jan 5, 20231 min read
Response VS. Web Generated E-Mail lists
When contemplating the use of 3rd party databases (direct mail or e-mail lists) for new customer acquisition, many E-Mail Marketers are...
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Ari Ginsberg
Jan 5, 20231 min read
Copy of Is Direct Mail “Offensive”?
Ari Ginsberg CEO Contact Marketing Inc. Over the last few years, I wrote about Direct Mail as a marketing tool that was still vibrant...
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contactm
Jul 12, 20222 min read
Postal Data Monetization
Ari Ginsberg CEO Contact Marketing Inc. In my last blog, I discussed the comeback of paper catalogs and how several retailers (including...
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contactm
Nov 24, 20212 min read
"Online (Postal) Lead Generation is changing the face of Direct Mail"
Ari Ginsberg CEO Contact Marketing Inc. “A buyer will always buy, an inquirer will always inquire” that is the motto that we, the classic...
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contactm
Oct 12, 20213 min read
Omni-Channel without Direct Mail, really?!
Ari Ginsberg CEO Contact Marketing Inc. I found myself, the other day, pouring over a catalog I received in the mail from a local...
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contactm
Aug 10, 20211 min read
Everyone loves mail!
Ari Ginsberg CEO Contact Marketing Inc. Over 50 and married with 7 kids, I've earned the right to tell "bad" “dad” jokes, so here is one...
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